Each field below is a different proportion of research, reputation and spend. Names are withheld where the crystal is still commercially live. The method is not.
FIELD A · PRIMARY HARVEST AT THE RIM
SAT 11 · RETAIL DEMAND MAP
Four regions, one behaviour crystal
Diluted input: a national retailer with four regional messages, three agencies, and research that described attitude without describing purchase friction.
Concentration method: consumer behaviour analysis, competitive reduction, and a single claim tested against public opinion before media was recut.
Crystal yield: a shared narrative for PR and paid, a shorter media mix, and a board harvest note that tracked intent rather than impressions.
SATURATION REFERENCE SAT-11-FITZ
SAT 08
Financial standing
Diluted input: trust erosion after a service failure. Method: polling plus holding-line reduction. Yield: a stable public crystal within a quarter.
REF SAT-08-W1
SAT 12
FMCG launch
Diluted input: feature foam. Method: trend analysis and claim evaporation. Yield: one launch line that advertising could actually carry.
REF SAT-12-PAN
FIELD B · INTELLIGENCE IN THE CENTRE
SAT 07
B2B thought line
Diluted input: white papers nobody harvested. Method: economic research reduced to three public crystals. Yield: a PR sequence with measurable analyst citation, not vanity volume.
REF SAT-07-ECO
SAT 09 · ECONOMIC MAP
Expansion without decorative intelligence
Diluted input: a thick pack of market scans that could not tell a board whether to enter, wait or refuse.
Concentration method: business intelligence reduction, consumer behaviour overlays, and a competitive brine test against two incumbents.
Crystal yield: a go or no-go harvest note, a communications path if entry proceeded, and advertising held dry until the crystal existed.
SATURATION REFERENCE SAT-09-MAP
SAT 10
Reputation count
Diluted input: praise without proof. Method: opinion channels and message saturation. Yield: tracked corporate standing used in investor communications.
REF SAT-10-REP
FIELD C · TWO BASINS, UNEQUAL WEIGHT
SAT 06 · PUBLIC WEATHER
Polling that changed the spend
Diluted input: a campaign already booked against an audience the organisation wished it had, not the one it had.
Concentration method: public opinion polling, trend cuts, and a forced evaporation of two creative routes.
Crystal yield: media recut before flight, PR aligned to the surviving claim, and a post-harvest note the finance team could read.
SATURATION REFERENCE SAT-06-POLL
CRYSTAL NOTE
Crisis film, cleared without theatre
Diluted input: a leaking narrative and a set of internal sentences that could not be said in public. Concentration method: fact structure, stakeholder sequence, paid pause rules. Crystal yield: a dry operating line, monitored opinion, and advertising restarted only after saturation returned. Saturation reference SAT-13-PATH.
How to read this field
These yields are not awards wallpaper. They are examples of the same evaporation: diluted input named without flattery, a concentration method that can be explained, a crystal that changed spend or public standing, and a saturation reference so the work can be found again. ADMAKER LTD will not invent a case to fill a gap in a grid. If a pan is empty, it stays empty.
Portfolio conversations in London usually start with the pan you think you need and end with the impurity that is actually blocking harvest. Bring the noisy brief. We will tell you which field it resembles, and whether we can raise concentration from 60 Tottenham Court Road.
FLOATING NOTE · YIELD IS WHAT REMAINS AFTER WATER LEAVES
If your organisation is already in motion — research underway, PR booked, media live — we can still enter as a concentration rim. The condition is authority to evaporate. Without that, the field stays shallow and we will not pretend otherwise.
